IT'S NOT JUST ABOUT THE APPEARANCE
A brand isn’t just a name, a logo and the product range. A brand is a personality, with its deepest levels of complexity, its dreams, its values, the dressing style, the tone of voice. To be easily identifiable and stand out among the concurrence, it has to have a unique idea: both visually and conceptually. This is why the process always starts with a strategy development and only then we start thinking about the aesthetics.
The strategic branding pack ensures that you will have a confident brand ready to provide the clients with high-end experience.
SIGNATURE STRATEGIC BRANDING
Timeline: 10 weeks
This package is for you, if you are ready to grow, to raise the price tag, to appear more put together and professional. To become the one of a kind brand on your market.
/ Detailed portrait of your clients (who are you selling to and how)
/ Definition of brand archetype
/ Discovery of the brand’s tone of voice, vision & mission statements, guiding values
/ Identification of brand’s uniqueness
/ Composition of your storytelling
/ Design system decisions & elements
/ Logotypes for different needs
/ Typography system
/ Brand palette
/ Photography art direction
/ Projection: visual identity application on print & web
/ User experience map
/ Launch photoshoot art direction & realisation
/ Visuals for social media & website
/ Full dedication of my attention to your project during the time of work
/ Precise step by step work structure—you’ll always know what’s next
I have a lot of knowledge on topics like :
• Instagram: how to make your stories interesting? How to create a real relationship with your audience? Simplification of content creation.
• Brand strategy and identity
• Photography: camera settings, creation of a photo zone, photo and video editing.
And much more.
Any problems or questions you may have with your online presence and your visual communication on a daily basis, I am here to share everything I have learned over the years.
VISUAL COMMUNICATION COUNSELLING
/ Photoshoot creative conception
/ Photography realisation
/ Retouch adapted to brand’s visual tone
BOOK A PHOTOSHOOT ⟶
Basing on your answers we’ll create a conceptual story—just like they do in magazines. I’ll guide you to feel confident in front of the camera and get campaign worthy photos to forever remember this moment of your life.
BOOK A PHOTOSHOOT ⟶
/ Target audience portrait
/ Content strategy plan
/ Overall visual ambiance guide of the profile
/ Creation of graphic templates for 3 rubrics (5 designs for each included)
/ Stories visual conception for 3 rubrics (5 templates' designs for each included)
/ Highlights layout design (5 main topics)
/ Provision of all necessary tools to keep creating custom layouts without my help
/ Templates in .psd or .ai
/ Unlimited presence via mails and messengers during our work
/ 2 weeks presence after our collaboration to answer any questions
/ Monthly objectives debriefing & planning
/ Content strategy: global subjects and sub-topics
/ Photo / video content guidance
/ Creation of final posts visuals in a coherent style
INSTAGRAM STRATEGY & DESIGN
GRAPHIC DESIGN & ILLUSTRATIONS
Timeline: from 2 weeks
Design & concepts creation for project based occasions. If you have a very particular project in mind: from a menu creation to a holiday campaign, feel free to reach out with a briefing and goals.
/ Website experience objectives & structure
/ Ergonomic website layout design based on your visual identity | 5 pages
/ Newsletter sign up form
/ Squarespace integration
/ Mobile screen adaptation
/ Squarespace subscription
FREQUENTLY ASKED QUESTIONS
There are cheaper designers…
On a capitalist market, there’s always someone cheaper or more expensive. I do not compete by price. I offer a custom tailored service, dedicate fully to get my clients a high level experience both professionally and personally. Make individual researches and analyses for each case and propose only the concepts that I wholeheartedly believe in.
I do not create to create, but first of all help your business to tell stories. I believe that the value and attention that I bring to your project makes it worth every cent.
There’s no predefined pack for what I want.
These packs were put together to bring an idea of my service and price range. There’s definitely no one-size-fits-all solution, so feel free to contact me to create a custom commercial proposition.